Getting your customers to sell you.

Good article from CanadaOne. Small businesses in particular would be crazy not to try to go the extra mile with people - it's a clear differentiator from most companies, and particularly when you can't hide behind a huge advertising budget, the only way you'll succeed is encouraging your customers to help you. A win-win for everyone.

It's something I've believed in, and that I try to practice with CourseForum as much as possible. I get lots of comments from people about how surprised they are when we quickly we get back to them, or will add things they request in the next release. Even simple things like that can amaze people. Always open to new suggestions on how to do an even better job, as I know it's far from perfect.